Now available on the Apple App Store is an iAd sponsored version of wineCellar called "Cadent wineCellarAd". This is a free download for iPhone iOS 4 which is meant to achieve two objectives:
- Give customers an opportunity to try the mobile version of wineCellar out before buying the $1.99 version without ads.
- Potentially generate an ad-based income stream for Cadent.
Depending on how well the advertising income works, wineCellarAd will either be a temporary offering, or will be a permanent offering. See this blog entry for more details on current iAd performance.